Fashion Flies to Wellcamp

Fashion imports and exports to China

It is exciting to be able to focus my first ‘Spotlight ‘ article on an innovative businesswoman, from the regional area of Toowoomba. We knew when the Wagner family built an airport big things were going to happen and the impact has been far and wide to business and local tourism.

Toowoomba businesswoman has landed herself a coup by importing the first textile cargo into Brisbane West Wellcamp Airport.

Brooke Jones, who owns the popular Smoke and Mirrors boutique in the Toowoomba CBD, realised the international freight service – Cathay Pacific CX022 – would allow her to not only import stock directly to wholesalers in Melbourne and Sydney but also bring supplies directly to her doorstep for warehousing and dispatching to national and international clients.

“I’m really excited about the opportunity the freight service brings to my business.

“The airport has created the chance for business like mine to be able to develop international networks. We don’t need to be based in capital city to operate a successful business,” said Ms Jones.

Ms Jones will be importing her three brands into Australia; Little Tanning Dress, Beautique Designs and Wildflower Collective. “I started Little Tanning Dress about a year ago offering a niche market that hadn’t been done before – a dress designed to take you from spray booth to street, in style. “Since launching Little Tanning Dress and selling direct to hair and beauty salons the team behind the brand identified a need in the market for salon uniforms that were bleach and hair dye resistant.

“After plenty of research and development I started Beautique Designs (BD), an on trend, free size bleach resistant clothing range,” said Ms Jones. She will also be importing her everyday leisurewear label Wildflower Creative, a trans-seasonal brand designed for women of all ages.

Brooke is known for thinking outside of the box and has managed to stay ahead of her competitors with some ingenious ideas, that has helped with the growth of her business. When other retailers were facing difficulty with the upgrade to the CBD while the parking issues were horrendous, Brooke started a delivery service for shoppers who couldn’t make it downtown and I know first hand that made it to damn convenient to shop! Then adding to her excellent customer service with zipPAY, you can now shop and pay later. Smoke and Mirrors shop now online or Facebook.

‘Can and I will’ a moment with Brooke Jones by Leanne Gillam #leanneinfluencer

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