Micro moment Number One
Food for thought as you consider your “be there” search strategy: People often search for inspiration for holiday destinations based on geography or on a type of trip someone has in mind.
60% of searches for destination info comes from mobile devices
“Glamping Destination” , “Honeymoon Destination” or “Australian Destinations”, are common searches seen on Google. While these searches happen on all screens, 60 % of searches for destination information come from Mobile devices (*Google). New searches like best time to visit (destination) searches have increased by 50% as of march 2016 year over year on smartphones(*Google)
Leisure travelers today are as likely to shop for flights on their smartphones as they are to shop for music
Top 5 Things
Top 5 things travellers look for in micro-moment search activity are
- Activities at Destination